YLC Case Study Competition


Participation Process

Step 1: Submission of Consent Form - Click Here
Step 2: Submission of Case Study - Click Here
Step 3: Confirm Participation for the Jury Presentation
Step 4: Award Presentation
Interested start-ups to email the duly filled consent form to AIMA YLC at ylcbigidea@aima.in

  • The case study (in soft copy) along with the participation fee is to be sent to AIMA YLC within two weeks from the date of launch i.e. latest by 20 November, 2020.
  • The applicant is required to submit a comprehensive case study spelling out challenge posed and the solution which was envisaged, implemented and measured for results.
  • The shortlisted applicant shall be informed via email about their being shortlisted for the next level case study presentation date and time slots.
  • The next level case study presentations will be required to be made through video conferencing as per the presentation slot provided to the respective start-ups.
  • Shortlisted start-ups must confirm their participation via email along with the complete details of presenters.
  • The presenters would be expected to explain the salient features of the innovation and its overall impact.
  • Each shortlisted case study will be given 15 minutes for presentation and 5 minutes for questions by the jury members.
  • The winner in each category will be selected by the jury panel based on the evaluation parameters.

The winners shall be informed and invited for the Award Presentation. Date/s will be announce separately.
The winning case studies will be published at AIMA’s India Case Research Centre (ICRC). ICRC publishes and distributes these case studies across the globe in leading B Schools and training organisation. This will give a great visibility and branding opportunity to the winning teams. In addition, there would be 30-45 minutes one to one interaction and mentorship session of the winning team with the industry leaders.
Those start-ups who are NOT open to the idea of publication of cases with ICRC should Tick no option in the consent form.

To Know more, Download Brochure : Click Here